This approach has created a company and culture of innovation grounded in authentic opportunity that continues to fuel strong growth.Īnd what are those needs? Laura Butler, Workfront’s Senior Vice President of People and Culture, explains.
To escape the trap of out-visioning demand, the company continued to innovate, while at the same time staying laser-focused on customers’ actual needs. In retrospect, it was ahead of its time.įrom the company’s beginning, it was creating a category of service that didn’t yet have a name. Those investors were right about one thing: Workfront never quite belonged in the ‘project management’ space because it solved for much more than the traditional category tactics.
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